|Creating High Converting Landing Pages|
Creating High Converting Landing Pages
After completing this course, You Will Be Able To
- Build an effective and memorable landing page from scratch without using code
- Understand the 3 leading landing page types and know how to use them effectively
- Persuade your site visitors to act using advanced psychological principles
- Get into the hearts and minds of your customers by building user scenarios.
- Design high converting calls to action (CTAs)
- Incorporate standard web conventions in your designs
- Use Scarcity to improve conversion rates for your page.
- Use the Unbounce Page Builder to create a form, use an action block, work with backgrounds, add headers, icons and buttons, custom CSS, and many more features.
- How to perform a thorough landing page audit
About This Course
Designing landing pages that consistently engage and convert is key to gaining a substantial competitive advantage in your business. To achieve this, you need to get insight into the buyer's journey to adapt and target your designs to your audience's wants and needs.
In this course, you'll learn how to apply universal psychological principles that you already understand to your landing pages so you can significantly increase your conversion rates. You'll be able to test and refine your designs with exciting chapters packed with real-life case studies and experiments to illustrate each lesson. Enroll in this course today to transform the profitability and performance of your landing pages.
What You Will Learn
- The fundamental principles of professional landing page design
- Different types of landing pages and what their functions are, including dedicated landing pages, micro-sites, entire websites, home pages, and product pages
- Know the conversion actions that are associated with standard business models
- Understand the AIDA sales funnel and the online decision-making process
- The principles of readability and visual hierarchy in design
- How to create trust, safety, and credibility for your landing page
- Mobile site layout in Unbounce
Why Learn With Isaac Rudansky?
Globally recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac has helped over 900k students and has overseen millions of dollars in campaign spending.
Who Is This Course For?
- Business owners
- Web designers and developers
- Anyone wanting to improve their landing page design skills
- Anyone wishing to increase their conversion rates
- All experience levels
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
- Immediate unlimited access to course materials
- 30-day money-back guarantee
- Exercises and quizzes to help you put theory into practice
- English Closed Captions
- Suitable for mobile or desktop
- A badge to showcase your expertise on your profile page upon completion