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How To Convert Visitors Into Buyers

Conversion Rate Optimization Online Course

How To Convert Visitors Into Buyers
How To Convert Visitors Into Buyers

How To Convert Visitors Into Buyers

Conversion Rate Optimization: Convert Visitors Into Buyers

Learn the science and art behind successful conversion rate optimization with this professional course for any level.

After Completing This Course, You Will Be Able To

  • Calculate and measure the conversion rate for a website using data from tools such as Google Analytics
  • Set conversion rate goals that will ensure you meet your business objectives
  • Remove friction from your marketing funnel.
  • Use 3 ways to leverage encapsulation and optimize your landing pages.
  • Plan and implement professional A/B testing methods
  • Measure and improve your site speed and streamline your checkout process
  • Assess and improve your site's accessibility using expert techniques
  • Measure your results by calculating statistical significance

About This Course

With the ability to make more money from the traffic you're already getting to your site without having to find new pockets of customers or spend any more money on advertising, conversion rate optimization (CRO) is one of the best-kept secrets to driving revenue for your business.

Your conversion rates help you know whether your site is generating revenue for your business. Knowing your numbers can help you extract more value from the traffic you're already getting.

This course will give you the skills to turn a website into a click-driving, sales-generating conversion machine. You'll learn what makes a website or landing page effective at driving action and how to implement these tactics to grow a business. By the end of this course, you'll be able to calculate your conversion rates, remove friction from your funnel, optimize your pages, perform A/B testing and measure your results.

What You Will Learn

  • 3 key tactics that will improve a site's conversion rates
  • How to use both your own and benchmark data to calculate a site's conversion rate goal
  • Fundamental design principles and psychological tactics that make for a high-converting landing page
  • How to use benchmarking to compare your site's performance to that of your industry
  • How to calculate valuable metrics like Average Order Value and Revenue Target
  • Critical strategies for removing friction from your marketing funnel
  • The difference between a homepage and a landing page
  • How to create urgency and scarcity in your landing pages

Why Learn With Rita Cidre?

Renowned marketer, designer, and storyteller with 10+ years of experience. Rita is the marketing manager at Qualtrics and has been ranked as a Top Growth Marketer by both Hubspot and Search Engine Journal.

Who Is This Course For?

  • SEO specialists wanting to expand their expertise into CRO
  • Anyone wishing to start a professional career in CRO
  • Business and site owners wishing more organic traffic
  • Web programmers, designers, front end and full-stack developers looking to diversify their skillset
  • Anyone who or is interested in running a website
  • All levels of experience


  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion

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